How the Mumpreneur is Storming the Business World

The 21st century has brought with it many changes. Not only have advancements in technology fundamentally transformed the way people communicate with one another, but the role of men and women has also radically shifted. Indeed, long gone are the days where men are considered to be the sole hunter-gatherers, whilst women stay at home fulfilling their role as the typecast housewife.

Nowadays, whether out of necessity to bring in another income, or because they're simply not content to immerse themselves in a world filled exclusively with nappies and baby talk, more and more women are continuing with their careers after childbirth. In fact, according to research, a new breed of woman is emerging: the mumpreneur.

Essentially flouting the outdated belief that women, after having children, can only be mothers, mumpreneurs are instead taking back control of their professions and bucking the trend by setting up their own businesses.

In fact, not only has it been found that women are more intelligent after childbirth - a 2006 scientific report found that women's learning and memory skills are greatly enhanced during pregnancy; the effect of which can last for years - but that due to their knowledge of the internet, a large majority of them are setting up thriving online businesses.

When you consider the facts, it's easy to see why: more than 40 per cent of mothers regularly turn to the web for help and advice, making them some of the most savvy internet users around, while they're also considered to be the most influential social group affecting online purchasing decisions. The rise in social networking sites and online media forums has additionally had a big impact on their success.

What are the reasons why so many mums are setting up their own businesses? One study found that 70 per cent do so for the flexibility it allows them with their family, while three out of four questioned said it improved their work/life balance. Not only that, but many also stated they were exasperated at being overlooked for promotion (one in ten), or that their employers demanded more commitment beyond their contracted working hours (one in five).
Working from home, therefore, presents the ideal opportunity to have a career and look after their child(ren). It also means that child care costs are reduced and there is less stress having to travel to and from an office-based job.

Consequently, the rise of the mumpreneur has signalled a new wave of women who are determined to embrace their professional passions, whilst at the same time balance a healthy family life. Due to its ease of access, potential for reaching a large audience and low operating cost, the internet has proved to be the perfect tool for realising this.
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Adam Singleton writes for a digital marketing agency. This article has been commissioned by a client of said agency. This article is not designed to promote, but should be considered professional content.